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Business Strategies Designed for Provision of the Highest Quality of Services

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Develop Successful Presence on the Internet Business

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Engage in Outside-The-Box Thinking to Provide High Value of Service to Clients.

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Ensure that all websites and internet properties under your influence have been technically optimized to attract.

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OUTSIDE THE BOX THINKING

To measure your advertising ROI as well as track Flash, video, and social networking sites and applications.

Saturday, January 11, 2014

IT WORKS HERE. Google Display Network for Business Strategies and Targeting Options.

What is the Google Display Network?

  • The Google Display Network (GDN) is a network of websites with advertising space where you can place your ads
  • The Google Network Display uses precise targeting to reach engaged audiences - this delivers better results for advertisers
  • It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites, and blogs

Why advertise on the Google Display Network?

  • The GDN is the world’s number one ad network
  • The GDN uses precise targeting to reach engaged audiences - this delivers better results for advertisers
  • It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites and blogs.

How can I target customers on the GDN?
Reach your audience based on how they search and who they are:

Contextual targeting

  1. Keyword contextual targeting
  2. Topic targeting
  3. Placement targeting

Audience targeting

  1. Interest category  marketing
  2. Demographics
  3. Remarketing 
  4. Similar users

Contextual Targeting. Reach your audience based on how they search:

  1. Keyword Contextual Targeting - Google matches keywords in your campaign with themes on the GDN. For example, if you have ‘photography’ in your keywords your ads will be shown on sites related to photography
  2. Topic Targeting - Google has categorised thousands of sites and pages for you. Select your audience from a list of over 1,700 categories like travel, automotive, shopping and many more
  3. Placement Targeting - Serve ads to consumers based on specific sites on the GDN. Pick websites, videos, games and RSS feeds that your audience will be visiting

Audience Targeting.
Reach your audience based on who they are:

  1. Interest Category Marketing -Show ads to people based on their interests. Google analyses the websites a user visits and recognises their interests.
  2. Demographics - Demographic targeting allows you to select your audience based on their inferred age or gender.
  3. Remarketing - Re-advertise to people who have visited your website but didn’t convert. Acquire new customer with negative remarketing and extend your campaign reach.
  4. Similar users - Google’s look-a-like technology finds consumers with similar browsing habits to those on your remarketing list.

Selecting the right targeting option.

  • Awareness
  • Interest
  • Consideration
  • Purchase
  • Loyalty

The Google Display Network is a highly targeted form of advertising that helps reach the Right customers at the Right time with the Right message.

Tuesday, December 31, 2013

Engage in Outside-The-Box Thinking to Provide High Value of Service to Clients: Remarketing

What is Remarketing?

  1. Remarketing is a way for you to show your ads to people who visited your website but didn’t complete a desired action, for example making a purchase or signing up.
  2. It is a powerful way to stay engaged with your target audience and can radically improve return on investment for your marketing campaigns.

What are the benefits of Remarketing?

  1. More Relevancy, More Leads A solution to increase the relevancy of your other campaigns. Target the right people with the right message.
  2. Coverage The Google Display Network reaches millions of unique Internet users around the world.
  3. Message evolution From a generic to a segmented message once your prospects have visited your site.

Your audience before Remarketing.

  1. People are searching for products & services.
  2. People benchmark and compare when buying, how to make sure you are there when they do so.

Your audience with Remarketing.

  1. Target people who have previously visited your website.
  2. For each new site they visit they are served your ad again - reminding them of your business as they continue to browse the Web.

How can I make it work for me?

  1. The key is to have very tactical messages – encourage customers to your website with a great offer.
  2. Target people who have browsed your website but not converted.
  3. Target customers who have started but not completed an online form.


Retarget the right users with the right message and increase conversions.

Engage in Outside-The-Box Thinking to Provide High Value of Service to Clients: Campaign Optimizer

What is the Display Campaign Optimiser?

  1. The Display Campaign Optimiser (DCO) automatically finds the best places to show your ads across the Google Display Network
  2. To use this tool all you need to do is let us know your target cost-per-acquisition

How the Display Campaign Optimiser works.

  1. Explores new inventory across millions of sites in the Google Display Network, evaluating dozens of factors in real time
  2. Delivers more conversions at your desired CPA
  3. DCO finds additional conversions for Google Display Network and shows your ads on relevant campaigns which you may have missed
  4. It works on Desktop, Mobile and Tablet devices
  5. Available to small and medium business advertisers

Benefits to using the Display Campaign Optimiser.

  1. Learn It provides landing page and campaign history analysis
  2. Target It defines new groups of placements related to your product
  3. Optimise Adjusts bids and targeting based on your performance
  4. Expand Reaches new groups of placements over time

Imagine you can make 1,000+ deals in 43 countries with 85 million subscribers.