Whatever you decide, it helps to brainstorm and document your website’s primary goals and communicate it to your web designer.
Setting goals and objectives for your website will help you to optimize the organization of your site's content and design. By defining your website's primary goals and target audience, with this tips you will learn on how your website capture your customers' attention.
#1: Your Website’s Primary Goals
- Gather email addresses
- Gather data (form completion)
- Increase online sales conversions
#2: Your Target Market
What are the demographics of your target market?
What is the age group of your audience?
Is your audience location-specific or global? Geo target your site if it is location specific.
What is their economic status? (Consider this in regards to service/product rates and introductory offers).
How familiar are they with the web? This will help you decide on the kind of website layout, navigation and level of keyword complexity to use.
#3: Your Unique Selling Proposition
You will need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool from Google Planner.
Enter your keyword and find out which keywords rank high.
Go through those keywords and find out how CPC goes with it.
#4: Define Your Call-to-Action
It is time to define your Call-to-Action. This is often displayed on a clickable button on your site and next to a big arrow.
The following are various examples:
- Buy Now/Order Now
- Download Now
- Subscribe Now
- Free Trial
- Contact Us
- Sign Up
- Subscribe Now to Get a Free Gift
- Register Now, Limited Time Offer
- Sign Up Now to Receive a 20% Discount
#5: Track and Measure Your Goals
Set your website's goals and measure its conversions using Google's free web analytics tool, Google Analytics.
With Google Analytics, it will let you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.