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Paul Anthony Gupit

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Working as SEO/SEM Specialist


  • Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
  • Monitor and evaluate site usage, translate Web Analytics data into meaningful information and business recommendations for regional sections heads and marketing department.
  • Implement SEO keywords and descriptions received from a third-party into the website’s various pages.
  • Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.
  • Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
  • Assist with Web Development marketing strategies with projects customized to the requirements of the business. (e.g. new organization and regional structure solutions).
  • Work creatively with staff from other organization publications to create unique opportunities for interaction between the Websites (e.g. linkage, RSS feeds, blogs etc.)