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How to Prepare Your Site for Indexing.

Link Building

With this blog, it will take a few hours to ensure your site is ready for indexing.

Why is This Important?

Only those sites that are crawled and indexed by search engine robots appear in search results. If you want to get visitors to your site via search, you have to ensure your site is prepared for indexing.

Search Website or Blogs and Get Links to Your Site

Each of your site needs to be linked to sites that are already indexed by Google and other search engines. There are many ways of building links, the details of which are featured in WooRank Projects. The following are a few tips for building good links:
  • Search and link to pages with a PageRank – preferably a high one.
  • Search and link to pages that belong to your business niche.
  • Search and link to pages that do not have too many advertisements and do not look spammy.
  • Search and link to pages that do not have <nofollow> tags.
Submit Your Site to Search Engines

Submit your site to Google and Bing. This is the easiest way of introducing your site to Search Engines.

Directory Submissions

Submit your site to the oldest website directory, DMOZ.org.

Niche Submissions

Submit your site to niche directories.

XML Sitemap

If you are not sure whether your site has a sitemap, you can run a WooRank Website Review to check for one. See a sample review shown below:

Sign up for Google Webmaster Tools. This is a free tool that provides your site’s indexing status. Create an XML Sitemap for your site and submit it to Google, as well as Bing. This allows search engines to acquire a map of your site’s pages for easier and faster indexing.

Fix Crawl Errors

Some coding tips to avoid crawl errors (SEO-friendly tags):
  •     Nofollow tag: If you link to pages that you do not want search engines to crawl and index, add this tag.
  •     rel Canonical tag: If you have multiple pages with the same content (e.g., e-commerce product pages) add the rel=”canonical” tag to the duplicate pages and indicate your preferred URL in the ‘href’. Search engines do not like duplicate pages, so this is an essential step.
  •     Redirects: Use 301 redirects to direct many versions of your URL to one preferred URL. For example, if a user types yoursite.com but your homepage is www.yoursite.com, use this code to redirect both the user and the search engines to the same page.
Create a Good Internal Link Structure

Optimize your site’s internal link structure to make it easier for search engine robots to index the inside pages of your website.
  •     Check for any broken links in Google Webmaster Tools under Crawl Errors.
  •     Ensure that there are not more than 200 links per page.
  •     Use Breadcrumb navigation (see picture below)
    Use rel=”canonical” tag to pages that share the same content as on a main (or preferred) page. You will find detailed references to this tip under WooRank > Website Project > Optimize > Top Priorities to Prepare your Site (See Below)
    Interlink pages that get a lot of link juice (links from external sites). This way the link juice passes through all these pages within your site. The easiest and the most natural way to interlink is by adding the links under ‘Related Pages’.

Run your site through a WooRank Website Review to find out the number of links per page and the links passing link juice in each page. See a sample test below:

Check that your HTML code and CSS is clean. Messy code makes it difficult for search engines to crawl and index your site. Check for W3C validity using WooRank’s Website Review. See the test result of a sample site below:

You can also check the Index Status option in Google Webmaster Tools.

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Advertising Expert

Paul Anthony Z. Gupit has been digital marketing and web designer at age twenty eight. He has an over 8+ years of experience in Digital Marketing including the Mobile Marketing Strategist.

His experienced in advertising and marketing play a vital role in the internet and mobile industry enables business to build closer relationship with the customers. His passion with the latest technologies and media, gives opportunity to deliver superior results and increase sales on Amazon.

As he started working on digital marketing, his client revenues exceeded $20 million in annual sales by 2016 and $30 million in 2017, including both physical and digital products for Apparels, Home Decorative, Sports, Beauty and Personal Care, Automotive Parts and Accessories.

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