How Google Analytics Measure Conversions On Your Website.
Create and Set Up Google Analytics.
Create and set up a Google Analytics Account. Create an Account for your website by clicking on Settings or Admin.
Find the Destination URL on Your Website.
Decide what you want to measure on your website. For example, if your website has a ‘Purchase Now’ button and you want to measure a goal of purchases made, your destination URL would be the last URL your site visitor lands on after making the purchase. This could be the "thankyou.html" page.
Filter In-House Data.
You and your staff always visit your website because of some task for data management or content management. You can filter out these visits by deselecting internal IP's from your Analytics Data.
Click Admin or Settings on the upper right corner of Google Analytics. Now choose the website profile by clicking on All Accounts from the upper left corner of the page.
From the drop down list choose the website profile you need to add the profile filter to. Now click on Filters and then click on +New Filter.
- Give the filter a name that relates to the purpose of the filter
- Choose the Filter Type as Custom Filter
- Choose Exclude
- Choose IP Address in the Filter Field drop down
- To see the value to be entered in Filter Pattern use the IP Address Range Tool
This is the most important part of configuring your Google Analytics to measure conversions. A “goal”, in terms of analytics, can be defined in different ways, such as the:
- Specific webpage visited (for example - a "thankyou.html" page’ after a purchase)
- Time spent on your webpage
- Number of pages visited on your website
- Number of clicks on a download link (e.g. – podcasts or video)
- Click on Settings or Admin in the upper right corner
- Click on All Accounts on the upper left corner
- Choose the Website Account you want to add the goal
- Under the Profiles tab click on Goals
- Then click on +Goal
- After you click on +Goal you will see the following form:
Goal Type – There are four types of goals, which are as follows:
- URL Destination: Choose this, if you want to measure the number of purchases or sign ups made.
- Visit Duration: Choose this, if you want to measure the average time a user spent on your website.
- Page/Visit: Choose this, if you want to measure the number of pages visitors visit on your website.
- Event: Choose this, if you want to measure the number of clicks, for example, on a video or whitepaper download.
Goal Value – This is an average value achieved when the particular goal is accomplished. For example, if your average sale is $500, enter 500. If it is not a purchase made with money then enter an estimated value.
Check Your Website Goals (Conversions).
In your Google Analytics account, Click Standard Reporting -> Click Conversions-> Click Goals.
You will see a variety of Goal reports in the form of Overview, Goal URLs, Reverse Goal Path, Funnel Visualization and Goal Flow.
Whatever you decide, it helps to brainstorm and document your website’s primary goals and communicate it to your web designer.
Setting goals and objectives for your website will help you to optimize the organization of your site's content and design. By defining your website's primary goals and target audience, with this tips you will learn on how your website capture your customers' attention.
#1: Your Website’s Primary Goals
- Gather email addresses
- Gather data (form completion)
- Increase online sales conversions
#2: Your Target Market
What are the demographics of your target market?
What is the age group of your audience?
Is your audience location-specific or global? Geo target your site if it is location specific.
What is their economic status? (Consider this in regards to service/product rates and introductory offers).
How familiar are they with the web? This will help you decide on the kind of website layout, navigation and level of keyword complexity to use.
#3: Your Unique Selling Proposition
You will need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool from Google Planner.
Enter your keyword and find out which keywords rank high.
Go through those keywords and find out how CPC goes with it.
#4: Define Your Call-to-Action
It is time to define your Call-to-Action. This is often displayed on a clickable button on your site and next to a big arrow.
The following are various examples:
- Buy Now/Order Now
- Download Now
- Subscribe Now
- Free Trial
- Contact Us
- Sign Up
- Subscribe Now to Get a Free Gift
- Register Now, Limited Time Offer
- Sign Up Now to Receive a 20% Discount
#5: Track and Measure Your Goals
Set your website's goals and measure its conversions using Google's free web analytics tool, Google Analytics.
With Google Analytics, it will let you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
- Monitor and evaluate site usage, translate Web Analytics data into meaningful information and business recommendations for regional sections heads and marketing department.
- Implement SEO keywords and descriptions received from a third-party into the website’s various pages.
- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
- Assist with Web Development marketing strategies with projects customized to the requirements of the business. (e.g. new organization and regional structure solutions).
- Work creatively with staff from other organization publications to create unique opportunities for interaction between the Websites (e.g. linkage, RSS feeds, blogs etc.)
- Responsible for the design of the company's web pages, including graphics, animation and functionality
- Define web site objectives by analyzing user requirements and envisioning system functionality.
- Determine technical requirements and appropriate architecture, and make recommendations.
- Participate in the preliminary planning of projects, and discuss ideas related to layout, organization, function, and development.
- Engage in outside-the-box thinking to provide high value-of-service to clients.
Currently Working As Digital Marketing Director @ Best Price 365 - Amazing Gadgets Everyday
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Keywords Research and AnalysisIt
is best way to integrate into Social Media and Digital Marketing for we
to be fully optimized, gain more impression and get higher page rank.
This will help to stand out from our competitor to maximize our sales
Keywords Analysis - Choosing the appropriate type of keywords will help us to filter the relevance that triggered to our products and to gather impressions on which keywords must be observed.
Generally, these are the possible keywords we have to use for the title and meta tags.These keywords came up from the computation I made with the help of Google Analytics Tools. The highest value came up from Google Analytics Tools can give us a possible organic searches. Meaning, these are the common words search by other visitors.
For example, to analyze the following keywords using Google Analytics:
laptop, mobile, computers, cellphones, iPad, mp3, televisions, cell phones, tablet, iPod, SmartPhone
For “iPad” keyword, we have the following:
For “tablet” keyword, we have the following.
samsung tablet price
For “smartphone” keyword, we have the following.
For “laptop” keyword, we have the following.
Laptop for sale
For “mobile” keyword, we have the following.
Mobile application development
Stage 1 - Planning
1. Keyword Research and Analysis – This is to make research for any blogs related to your product.
a. Why we need back links?
i. Basically a back link is a link from another site back to our own website. This is to write a comment to a certain blogs in which related to our product. This is to share another idea in which our website link to them. So, once your comment read/like by certain visitor he/she will be interested to click our website. And that is your chance to have visitors.
ii. The more back links we have the more visitors we can get from them.
iii. Here is the formula:
b. What are the tools need to have this type of activity to be done?
i. Do research blogs that are related to our content or products.
ii. Register and comment to the website in which we can generate outbound links.
With this study, it should be carefully done because poor quality back links may result in penalties from search engine, or what we call sandbox , meaning Google temporarily reduces the page rank.
Part 2 - Social Media Marketing Strategy
1. Social Networks – Is use to share information about our product details. The more friends you have is the more chance to have page visitor to our website. The following listed below are the list of top in the line Social Networks.
b. Google +
c. Emperia Venue
2. Photosharing / Pictures – In this part, we have to share your designs came from your graphic artist or ads and promo. Why? Because with this sharing could help to make a link building. This is also additional points that can crawled your keywords.
3. Micro Blogging / Social Streams – broadcast medium in the form of blogging. This will help to promote a certain products to your website. It is mini-message that can connect to other webpage.
4. Crowd Sourcing – Sharing thoughts
a. Yahoo Answers
5. Backlinking – This is use to crawl your website to make outbound link to the other website. Through commenting to the other blogs it will create certain value to make a higher pagerank. From the basic computation of back linking, it should have atleast 1500 in a month.
a. This will be atleast 375 Backlinks per week..(the count must only the approved backlinks which it means this is the good quality of blogs)
a. E-Mail Blasting to generate sales leads, increase web traffic, retain customers, build your brand and inform subscriber what is happening with your products.
b. Tools needed for E-Mail Blasting:
2. Mail Chimp
3. Constant Contact