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Paul Anthony Gupit

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Pay-per-Click Expert

Search Engine Marketing

Search Engine Marketing / Pay Per Click

Organized and understand business effective business to business relationships with clients. This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company.


22,000 + 8% of Total PPC Budget / month | Initial contract: 6 months.


Key Functional Areas of Responsibility

Perform daily account management and of pay per click accounts on Amazon, Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage and maintain updates for large keyword lists.

Provide creative copy suggestions and graphical ad templates.

Assist in the management of Display network placement lists through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Monitor and evaluate search results and search performance across the major search channels.

Communication to team and management on project development, timelines, and results.

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